India Sales Services

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OUR INDIA SALES SERVICES – A PARTNERSHIP

The purchasing power of the upwardly mobile, middle-class Indian consumers with a thirst for Western brands and goods is now common knowledge. McKinsey (The ‘Bird of Gold’: The Rise of India’s Consumer Market) projects India as becoming the 5th largest consumer economy by 2025 (up from the current level of 12th place) with almost 600 million middle class consumers.

Chiketa can help you grow your top line numbers by increasing your sales through access to the Indian consumer market.

The burgeoning Indian market is not only limited to the vast consumer base with its increasing purchasing power. Since the onset of liberalization in 1991 and the tearing down of the Soviet style protectionist and socialist economy, there has been a tremendous growth in the various industrial sectors, such as infrastructure, green energy, manufacturing modernization, automotive and consumer capital goods and electronics industries and so on.

Chiketa can help you explore the Indian markets and make an entry into India to tap into this market that likes and prefers Western products, services, trends, gadgets, ideas and innovations.

Chiketa acts on behalf of Western clients, in India, to conduct business, related to the sales, servicing, in-country manufacturing, etc. as required.

Our sales and marketing team in India is well conversant in the technologies, market segments and have a host of high level contacts in the areas of academia, pharmaceuticals, bio-tech, food industries, chemical technologies, petrochemicals – Oil & Gas, Material Science, etc.. Chiketa will help you with India sales.

This industry specific experience allows for a ready access to Indian markets.

HELPING YOU GET STARTED IN THE INDIAN MARKET

Orientation

Visit India for country experience along with business and market survey:

  • Plan out entire itinerary
  • Arrange company visits, meetings with trade associations and other bodies,
  • Introduce the various parts of India as per market entry strategies,
  • Arrange all travel and lodging,
  • Completely escorted by local representatives with multilingual skills,
  • The health and safety of our clients, during the visit, is of paramount importance.

India Trade Show Support and Set-up:

  • Make all arrangements to get trade show registrations as well as the logistics,
  • Arrange for publicity and promotion of the trade show presence,
  • Arrange business meetings during the trade show to generate MOU’s.

Markets

Market Entry Strategy Support:

  • Whether to set up operations or operate through joint venture partner,
  • Regional considerations for product placement and locations of operations,
  • Viability of product in Indian market,
  • Viability of pricing being acceptable in target markets.

Market Research and business Intelligence:

  • Complete reports of market research including:
  • Existing market and competitive scenario,
  • Up-to date country information and news on the respective markets of interest to clients,
  • Trade data in various commodities as per HTS code.

Distribution and Sales

Direct Sales Campaigns in India:

  • Conduct pilot programs of product acceptability and feedback in different markets,
  • Help determine the optimum selling price and target consumer or industry groups,
  • Assist in obtaining as much local content as feasible to control costs and pricing,
  • Conduct door-to-door promotion / marketing,
  • Develop marketing materials and promotional campaigns,
  • Assist with the import of products into India.

Support

Establish manufacturing hub to take advantage of low-cost-country production costs:

  • Set-up complete manufacturing operations from scratch or arrange for joint venture initiatives,
  • Arrange for capital equipment purchases, staffing, training, management, sourcing, etc. for manufacturing unit,
  • Seek legal, statutory and regulatory support for additional services for manufacturing unit set-up,
  • Arrange for marketing and distribution channels for product,
  • Arrange for export of products to ASEAN or other countries including Africa, Australia, New Zealand and so on.

Mergers and Acquisitions Activities in India:

  • Primarily done by Investment Banking Advisories who either have the Buy or Sell Mandates from their clients.
  • Locating a target company.
  • Identifying targets
  • Devising strategies for structuring
  • Assessing potential matches
  • Providing critical inputs for valuations

Legal, statutory and regulatory support:

  • Company formation and setup,
  • Licenses and registrations with regulatory bodies,
  • Taxation, accounting and financial advice,
  • Legal support throughout the entire process,
  • Build the company from scratch,
  • Run the company and then handover after a predetermined amount of time,
  • Operate the company if required.